Founded in 1946, The Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of skincare, makeup, fragrance and hair care products. With the digital-first mentality, Estée Lauder Group outpaces the industry through its comprehensive digital transformation journey from business model innovation, product development to customer experience elevation.

Over the last few years, Estée Lauder has been expanding its converge across all channels in China, streamlining its operations and user experiences to address a growing range of consumer demands. To stay ahead of the competition, Estée Lauder requires a new cloud-native POS solution that supports offline transactions, real-time inventory visibility and affords more innovative promotional activities to increase customer engagement.

PEKON Smart Retail Workstation has a high degree of flexibility and scalability that can be integrated seamlessly with other third-party systems of Estée Lauder (CRM, ERP, etc.) to centralize all retail operations into one omnichannel platform. Our Smart Cloud POS system is built with a powerful, intelligent Price Promotions tool that uses a rule-based approach to deal management so that Estée Lauder can maximize responsiveness. PEKON places robust retail point-of-service functionality in the hands of store associates. Our Smart Cloud POS supports both traditional and digital payments including desktop POS and iPhone handheld POS to deliver a frictionless shopping experience. In-store clienteling provides a personal level of service that will exceed customer expectations and strengthen loyalty. PEKON Smart Retail Workstation helps Estée Lauder maximize sales associates productivity. This is accomplished by enabling offline transactions, automatic order information synchronization, and real-time accessibility to inventory information. The power of PEKON Smart Retail Workstation extends to store managers of Estée Lauder to transfer data gathered into actionable insights. This also allows the Estée Lauder Companies to derive better-informing business decisions.

1. Support operational efficiency and effectiveness for 900 stores of the Estée Lauder Companies in China. 2. Centralize payments, pricing, promotions, products, customer management, employee management and inventory into a single, powerful system. 3. Robust functionality out of the box with superior technical architecture that designed to automate in-store operations for Estée Lauder and accelerate its omnichannel footprints in China.