Filorga is a skin care brand originated from France, focusing on the research and development of a series of treatment solutions to combat skin aging. Brand products include ‘TIME-FILLER’ Absolute Wrinkle Correction Cream, ‘LIFT-STRUCTURE’ Crème Ultra and so on. Since entering the Chinese market in 2015, Filorga has achieved a high-speed increase of 128% annual average compound growth rate with the anti-aging makeup market and social media traffic dividends.

As Filorga gains a foothold in Chinese market, its overall growth rate has gradually slowed down. It’s a huge challenge to find new growth points in China. For imported brands, due to factors such as localization and logistics, the market surge actually brings great pressure on brand management. In order to face the continuous improvement of Chines consumers’ demand, Filorga shortened the time difference between Chinese and French new products release to half a year, further enhancing the brand's requirements for the efficiency of product management. Therefore, Filorga hopes to introduce a complete digital retail management system to realize refined management of store, product and customer to meet various market challenges.

Pekon’s digital solution for Filorga mainly includes two product modules: Pekon Smart Retail Workstation, and Pekon Data Center. Among them, Pekon Smart Retail Workstation provides functions such as counter management, inventory management, membership management and promotion management based on the retail cloud platform and smart POS. Pekon Data Center integrates data generated in the process of product sales, member consumption and promotional activities, performs real-time report display and post-data statistical analysis, and provides data support for the operation and decision-making of stores and brands. In addition, Pekon also takes into account the integration of the overall plan with the brand's existing ERP and CRM systems, and completes the closed-loop of the brand's internal digital management.

1. Fast and flexible deployment improved management efficiency The deployment time of Filorga's system in China mainland and Hong Kong is about one and a half months. After the deployment is completed, training and maintenance costs get lower, and the management and operation efficiency of brand stores has been quickly improved. 2. Powerful promotion engine improved sales performance The powerful promotion engine equipped inbackend of the system provides various types of promotion gameplay with complex rules. Member points and promotion rules are automatically calculated, which effectively improved the sales performance of Filorga’s core products and the unit price of store customers. 3. Professional data insights provided basis for decision-making Pekon Data Center uses a mature analysis model based on retail actual data. The data compass application developed from this can provide real-time feedback on product sales and marketing activities, quickly responding to the insight needs of Filorga’s marketing department. Decisions on settings, product design, and operation strategies were provided with data basis.