In 1909, Eugène Schueller, a young chemist with an entrepreneurial spirit, founded the company that was to become the L'Oréal Group. It all began with one of the first hair dyes that he formulated, manufactured and sold to Parisian hairdressers. With this, the founder of the Group forged the first link in what is still the DNA of L'Oréal: research and innovation in the service of Beauty.

L'Oréal Group is eager to take on greater responsibility, go beyond the mere transformation of business model. In 2013, L'Oréal launched its global sustainability program “Sharing Beauty With All’, announcing tangible sustainability goals towards 2020. By launching the iBottle Recycling Device in L'Oréal Paris Global Flagship store, PEKON hopes to digitize the brand’s sustainability efforts, and take action, together with L'Oréal, to help address today’s most pressing environmental and social challenges.

Through digital marketing, uniquely-designed rewards and customer interaction activities, iBottle helps L'Oréal bring circularity to sales. The innovative, digitalized recycling initiative enables L'Oréal to ensure traceability of waste and build end-to-end accountability. L'Oréal can also explore rich customer behavioral data and glean insights to build more engaged marketing and promotional communications, thereby driving repeat purchases.

1.Deliver an exclusive recycling experience Powered by our AI-enabled SKU detection algorithms and iBottle hardware platform, L'Oréal has built a closed-loop recycling experience from empties drop-off, rewards & loyalty points accumulation and material regeneration. 2.Build trust, share provenance, increase sales An intelligent reward scheme that automatically gives out coupons, loyalty points and other benefits to customers after recycling their empties. Incentivize customer repurchasing by embedding the recycling journey within the L'Oréal online shopping mall. 3.Master the real user relationship A transparent platform that makes low-carbon lifestyle visible by integrating with L'Oréal’s CRM system. Deliver personalized interaction activities and build the private domain traffic for L'Oréal to deepen connections with loyal customers.