BOOM FRESH is a cosmetics retail chain newcomer that offers a wide selection of brands, product categories, and price ranges. Positioning itself as a new beauty experiential ‘zone’, BOOM FRESH adopts a light BA mode, which creates a pleasant shopping experience for consumers.

BOOM FRESH beauty collection stores are spacious and clean with picture-perfect interior designs for eye-catching social media posts. The brand creates an omnichannel social retail experience by allowing self-service shopping which customers can scan a QR code to place orders through a WeChat Mini-Program or via a beauty advisor.

To succeed in omnichannel operation, BOOM FRESH decided to choose PEKON Smart Retail Workstation and PEKON Omnichannel SCRM to unlock full touchpoint access for quick accumulation and expansion of private domain. In line with offline physical store rollout, BOOM FRESH is also empowering its shop assistants with digital tools. With PEKON SA Smart Tool, beauty advisors can consistently provide consumers with one-to-one personalized advisory and shopping service in the WeCom groups with their professional knowledge and aesthetic vision.

1. Create a differentiated, refreshing in-store experience while boosting conversion rates with integrated POS and ecommerce systems. 2. Improve operational efficiency with a smarter, digitalized store management solution. 3. Accelerate the precipitation and optimization of private domain traffic continuing to lead the innovation of beauty retail.