For 170 years the Essilor Group has put its expertise at the service of good vision in designing, manufacturing and distributing ophthalmic lenses and equipment for eye care professionals. A pioneer, innovation continuously drives the growth of the Essilor Group, with more than €200 million each year dedicated to research and innovation.

Essilor Group aims to take eyewear shopping experience to next level with digital interactive technologies. Through content-rich, engaging materials and virtual try-ons, Essilor wants to grab the customer’s attention, spread the vision care knowledge and advertise product offerings in a thoughtful, provocative way.

PEKON has offered a customizable-designed ‘Optical Interactive Station’ Solution for Essilor to embark on bringing a brand experience around education and support personalized recommendation of lens and frames. By integrating with Essilor’s Mini-Programs and other retail systems, the innovative solution has built a closed-loop customer journey from ‘Interest’ to ‘Purchasing’.

1. Optimize the optical shopping experience to lift the brand image. 2. Encourage and nurture an innovation mindset in eye health. 3. Harness valuable data to personalize interactions and enlarge customer base.